SUSTAINABLE COMMUNICATION Since evolution and regulation of the protection of the environment, green advertising campaigns have become very fashionable: the number of such campaigns has tripled between 2006 and 2007. Nevertheless, for sustainable development to be a performance factor, it is important that such an approach is based upon a strategy that will avoid the risk of being accused of "greenwashing".
In this context European customers are increasingly aware: 61% of consumers are skeptical with regards to SD corporate communications (Source: CSA Institute). Companies are increasingly challenged regarding the way they communicate upon their commitments and their products and services.
Greenflex proposes specific consulting missions among the issues related to communication based on 3 modules as detailed/described below:
Module 1:
- Policies and initiatives of the sector :
- Compliance of Regulation/Regulation context
- Organization mapping/planning
- Analysis of stakeholder initiatives
- Summary of key polls and surveys
Module 2:
- Development of processes and rules, marketing/communication to enhance product (brand products…)
- Actions plan proposal: How to optimize the coherence between the internal and external communication tools? How to share/exchange messages?
Module 3:
- Promote the use of more environmentally friendly technical solutions
- Charter and specifications
- Dematerialization of financial report and CSR
These three modules are offered/completed with supports such as:
- Summary Reports
- Quarterly watch
- Benchmark of enterprise marketing/communication practices
- Warning/Alert system in respect of business practices and conduct
- Training
- Technical Recommendations
- Proposition of actions
